Be a Pro Coach at ProFormance
Follow this outline to learn how to be the most successful trainer possible here at ProFormance.
Know your “Why”
Before you start coaching and transforming people’s lives for the better, it’s important to start with knowing why you are in this position. Why did you decide to become a personal trainer? Why did you choose to help people pursue healthier lifestyles? Why do you want to make this a career and not just a side hobby?
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When you are truly connected to your “why” your brand will be clearly defined. Clients and teammates will see that you are meant to be here. You will be fully aligned with your purpose in life. When the going gets tough, your “why” will drive you to push past the challenges that this career presents.
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Ever been around someone who is so in tune with their purpose in life and it shows? These types of people have a certain energy about them that is infectious and makes others want to be around them. When coaches are in tune with their “why” business will come naturally and clients will flow to them with ease leading to more revenue and income.
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Every major company has a mission and vision statement that guide them in every decision that needs to be made for the advancement of the business. With a mission and vision that are properly aligned with your “why” you can make decisions more effectively that lead you in a proper path of growth and impact on those you serve.
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Your “why” should be deep and not surface level. For example, if a client were to come in and say they want to lose weight, you might ask them why? They respond, “to get down to what I weighed in college.”
You then say, “Why is that important to you?”
Client: “Because then I can get off my blood pressure medication.”
You: “Why is that important to you?”
Client: “Because that means my heart will be healthier.”
You: “Why does that matter to you?”
Client: “Because then I can have a few more healthy years in my life.”
You: “And why is that important?”
Client: “When I have grandkids I’ll be able to spend more time with them.”
You: “Why do you care about that?”
Client: “Because family means a lot to me and I want to be there for them when they need me.”
Boom! There it is! The real reason why. See how much time that took? It started off a surface level answer and ended up with a much deeper meaning behind the weight loss. This deeper meaning is the real reason why they want to lose weight and will motivate them to continue their journey to their goal even when things get tough.
Be Professional
Speech
Speak with proper manners and without explicit language. Welcome your clients with a smile and a hello and walk them to the door as they finish up their session. Politics and religion are generally topics to avoid. Always make the client feel like they are the star of the show. If they are speaking more than you, it is a good sign that they are comfortable with you and will continue coming in to see you. Speak with positivity and avoid complaining in front of your clients.
Presence
Be the person that uplifts the room when you walk in. This involves positive body language, walking with confidence, smiling, dressing appropriately, practicing proper hygiene, being interactive with clients, helping out around the facility, and genuinely caring about others. The more positive your presence, the more people will want to be around you. This will lead to more referrals and more business for you.
Timeliness
Always show up on time. On time in this business means arriving to the facility no later than 10 minutes before your session is supposed to begin. This allows you to walk around the gym and prepare for the session, say hi to teammates and clients, clean the facility as needed, and make any programming adjustments due to spaces in the gym being unavailable.
Facility Upkeep
Work in the gym as if it were your own home. Clean up when something is out of place, prepare clean towels when needed, sweep when needed, tidy up, take out the trash, replace essential oils, and anything else that may need presentation improvements.
2 Things to say constantly...
Say Hi and say Yes
Saying these two things everyday will lead you to rapid success as a trainer
Say “Hi” to everyone you see in the facility. Greet clients and trainers alike. This develops relationships, rapport, and trust for your business. This will create raving fans.
Say “Yes” to every opportunity that comes your way; say “yes” to learning. Say “yes” to training new clients, working on new skills, continuing education, and helping others out.
Work ON your business; not just IN your Business
Business growth occurs because of the work put in while off the clock
Where new ideas occur
Where business improvement occurs
Where new business is created
Always be marketing
Create your elevator speech
Identify your niche
Target your population
Reach out to your population
Invest in ongoing education
Books
Seminars
CEUs
New certifications
Working with teammates
Financials
We offer 30-minute sessions, 45-minute sessions, and 60-minute sessions. Most often, clients can benefit from 30-minute session due to it being less expensive for them, it’s less taxing on their bodies, it gives them enough time to create an effective stimulus for fitness growth, and it allows you to make more money at the end of the day.
Your commission depends on your total monthly sales. You receive 50% commission if you sell $5,000 each month and you receive 60% commission if you sell $7,500 each month. You can get to the higher commission amount if you train more 30 minute sessions throughout the day.
Working 4 hours/day
8 Half hour sessions with 8+ clients @$55 each = $440/day
Payout of $220-264/day
More people/day = more reach/more influence/more potential business/helping more people
4 one hour sessions with 4+ clients @$85 each = $340/day
Payout of $170-204/day
Less people/day = less reach/less influence/less potential business/less people helped
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These are great for clients just starting their fitness journey. It is less intimidating and less of a time commitment for them. Results can easily be seen. Most of our business consists of 30-minute sessions.
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These are great for someone wanting a little bit more than just a workout. This session length would be great for:
someone needing a little bit more attention to detail
someone with serious physique development goals
someone with injury considerations
athletes
small groups
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These are great for clients that require more attention and may have extreme weight-loss goals. Others may benefit from this length of session if they are:
A high level athlete
In a group
Travel a long distance to reach the facility
Enjoy a slower paced session
Taxes as an Independent Contractor
Taxes are not withheld from your paycheck as an independent contractor which means you must set aside roughly 20-30% of your paycheck to pay quarterly tax estimates to the federal, state, and city governments.
We highly recommend that you hire an accountant to help you sort out your monthly estimates and potentially save a lot of money through business deductions such as:
Travel to a worksite
Work apparel
Insurance expenses
Ongoing education expenses
Marketing expenses
Phone data
Work equipment
New Certifications
Financial Wellbeing
We want all of our coaches to be financially sound because a healthy lifestyle includes financial wellness. Please consider these steps towards growing your wealth.
Pay off any debt you may have
Save enough money for 6 months-worth of living expenses in case of emergency
Have enough cash on hand for necessary spending
Limit discretionary spending
Invest your money and watch it grow
Longterm wealth comes from longterm investment strategies. We recommend you research your options for investing. Some examples include the stock market, real estate, a roth IRA, etc.
You’ve learned a lot so far. We don’t expect you to have everything memorized but we do expect you to have a general understanding of who we are, what we are about, and what you have to do to create a successful career here with us.
Please ask questions if you have them and we will gladly answer them for you. Until then, please complete these items on the to-do list and complete the quiz at the end. It may be helpful to have multiple tabs open to help you.
