Joe Lively

Director of Sports Performance


Certifications: CPT, CSCS, TPI

Degree: B.S. Exercise & Sports Science

Training Philosophy: Our Director of Sports Performance comes to Proformance with over three decades of training experience where he has trained male & female college athletes in a variety of sports like golf, football, basketball, baseball, field hockey, track, swimming, soccer, tennis, & diving. Joe has been Titleist certified since 2009, Certified Strength & Conditioning Specialist since 1995, member of National Strength & Conditioning Association since 1994, and was awarded Conference USA Strength & Conditioning Professional of the Year in 1997 & 1999. Joe is a former strength and conditioning coach at the University of Louisville. Working with championship coaches for over a decade, Joe was involved in training and developing numerous successful athletes in a variety of sports. Joe was part of building the foundation of where UofL athletics is today. Joe was part of many firsts while at UofL, including field hockey division 1 win, conference championship, and NCAA Regional appearance, 1st Men’s Tennis Conference championship, and 1st baseball NCAA Regional appearance, to name a few. Joe has joined us to head up the Sports Performance Academy to train athletes of all ages and share the secrets of success to take your athlete to the next level.